Web development is a broad term for the work involved in developing a websites for the Internet or an Intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based Internet applications (or just 'web apps') electronic businesses, and social network services.
If your website is outdated or finds it hard to stand out from the rest of the competition, an update is highly recommended. Web design can determine whether or not your business will be able to generate lucrative opportunities. Well-designed websites have the ability to increase traffic along with the input of an enhanced user interface that will help to generate new business.
A website is the face of your business in the digital world; it not only provides your business information to prospective customers but also helps in building trust and loyalty. With years of experience, Ssoft Group INDIA is an expert in custom website development solutions. We have successfully served numerous businesses with our innovative approach.
We provide services like:
- IT Systems/Network Services
- Web Design and Web Development
- Web Hosting
- Internet Marketing
- Social Media Management
- Internet Marketing/SEO
- Logo Design
- Graphic Design
- Rich Media Animation
- Customer Service and Web Support
- Design of New Sites
- Update and Improvement of Existing Sites
- High End Graphic Design
- Responsive Site Design That Works Correctly on all Devices
- Conversion of Existing Sites to WordPress
- Database-driven Site Functionality, such a Specialty Forms and Data Gathering
- Custom Programming
Importance of Web Design & Development for Businesses
1. GOOD NAVIGATION
The effect of web design on business success bases on the factors that cause customers to gain interest in particular websites. A critical aspect of any website is navigation especially when a site has numerous pages. Navigating a website typically involves using a navigation bar or labelling that serves the purpose of distinguishing different web pages.
Proper navigation enables users to move easily and quickly through a website. While visual appeal is important, navigation should always be a priority because a site that is easy to use makes it appealing for more customers. The navigation of your website needs to be intuitive enough for various customers to be able to comprehend it.
2. BRAND IDENTITY
Companies that have a clear brand identity that they have achieved through features such as logos need to ensure that this is evident on their websites. This makes it possible for customers to identify the brand easily regardless of the medium used. Web design facilitates a form of communication through which people can associate with your brand in a positive way.
3. EASY TO READ
People go through web pages the way they would normally read books. This presents an essential consideration when designing a website. The information that is regarded as most important should be prominently situated on the web page. This ensures that the message reaches visitors to the site as well as potential consumers.
Along with making it easier for on-line visitors to read the message, placement of information also affects search engine results. With the strategic use of keywords in place, search engines can crawl to your site with ease, improve your search engine ranking and give the site stronger on-line presence.
4. STREAMLINED CONTENT
The content that is available on your site is used to let people know more about your business and brand. Creating content that is concise and informative will make your messages more memorable. An overwhelming amount of information on each page causes it to appear cluttered and the reader will find it hard to read and remain interested.
Good web design ensures streamlining content with proper spacing to make it easy and enjoyable for the reader to go through it. Web design should ideally create a site that can attract more people boost the credibility of the company. An inviting appearance will result in more traffic to the site, new leads and increased conversion.
5. EASY TO USE
Web design is used to provide an online environment that is easy to use and enables people to find the information they need. Proper web design and management will result in existing customers returning and new ones being attracted to the site.
6. YOUR BUSINESS WOULD BE JUDGED ON THE BASIS OF ITS DIGITAL PRESENCE
About 96% of web users admit that the site can affect the product or services which the customers want to buy or engage with. Your customers would turn to the internet to check on your company and then form an opinion about your brand before they make a direct contact with you. Digital presence, specifically your company’s web design ; is an absolute essential in the second decade of the 21th century.
7. THE QUALITY OF YOUR WEB DESIGN CAN MAKE OR BREAK YOUR BUSINESS
Just creating a website isn’t going to suffice since your customers are going to have a high expectation of the functionality and design of your site. Your web design is required to infuse a sense of reliance and credibility so that the brand experience of your visitors is unparalleled. Your business would surely incur a loss whenever you fail to achieve this end.
Lets take a look at the survey results:
All the respondents unanimously agree on the point that they leave a website if its poorly designed or hard to use.
96% of the respondents agree that a badly designed site can affect the growth of a business negatively.
89% of the respondents agree that a website which is out of date can negatively affect the trust in the company.
91% says they have left a site because of the link errors and the typos.
80% of the respondents say that they tend to choose one product or service over other since it came with a well designed site.
8. CRUCIAL FACTOR TO BUILD BETTER RELATIONSHIP WITH CLIENTS
Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.
9. THE AESTHETICS OF YOUR WEB DESIGN WOULD GO A LONG WAY IN CREATING A LASTING IMPRESSION
Though its absolutely wrong to evaluate an website on its aesthetics along, yet it is one essential aspect which cant be taken lightly. 89% of the respondents of our survey think that its really vital that a site is aesthetically appealing and about 81% of the respondents are of opinion that the web design needs to correspond with the branding of the company. One therefore needs to ensure the visual connection between the brand and the website so as to preserve the identity of the brand as well as its integrity. This requires a very careful selection of the colour palette of the site, its typography, images and layout among other things. There are companies which mistakenly think that buying a few photos from any stock photography site would do the trick. But they are absolutely mistaken. One needs to work side by side with the web designers in order to ensure that the images of the site supports the messaging and transmits the exact perception of your brand.
10. OPTIMIZATION OF YOUR SITE WOULD GO BEYOND RESPONSIVE WEB DESIGN
Almost all the respondents of our survey have admitted that they leave a website when its slow or difficult to load. Therefore the optimization strategy of your site needs to include a element of technicality which would help in reducing the load time of the content of your site. This aspect is even more important for a website which is rich in visuals and images.
A major percentage of your consumers would be connecting to the internet through devices like tablets and smart phones. About 78% of the respondents are of opinion that they prioritize mobile optimization while viewing a website. Companies along with their web designers, who are looking forward to cater to the needs of their existing customers effectively, are required to offer them with content in the format which is most convenient for them.
Responsive web designs would allow them to achieve this end by making use of a development approach which would render the web content in the format which is most optimal and ensure that the layout is perfectly suited for the device on which it is being viewed. This is not only helpful for the visitors but also for the search engines. Google has claimed that they would be favoring websites which are mobile optimized and which loads easily in their rankings. Therefore the situation is win-win.